The real estate branding platform for New Zealand agents
Ownly is more than a logo and a website. It's a platform that combines bespoke branding with the technology, operations and marketing support a modern real estate agent needs.
Ownly is…
Ownly is a New Zealand real estate platform for licensed, experienced agents. A 10% franchise fee applies per sale; you keep 90% of the remainder up to $1m GCI and 100% above it, with brand, website, operations and support included.
| Area | Typical franchise | Ownly |
|---|---|---|
| Who it's for | Mixed experience under a national brand. | Licensed, experienced New Zealand agents. |
| Fee | Often 40–60% plus desk, marketing and admin fees. | 10% franchise fee on each settled sale. |
| What you keep | The remainder after franchise take and levies. | 90% of the remainder ($0–$1m GCI). 100% of the remainder above $1m. |
| Brand | Generic colours, logo and templates. | A bespoke brand, website and tech stack built around you. |
| Back office | Often billed separately or pro-rated. | Supervision, CRM, portals, operations and support included. |
10% off the full GCI, then 10% off the remainder. The second 10% does not apply above $1m GCI. Comparison is generic and educational; specific franchise split structures vary.
Brand strategy and identity
Positioning, naming, visual identity, guidelines, photography direction and launch assets, all built around the agent or team.
Digital presence
Conversion-focused website, listing feeds, agent and office pages, blog, social kits and ongoing content production.
Ongoing marketing
Continuous design, digital marketing, campaign support and the day-to-day work of keeping a real estate brand visible and active.
Contact Ownly
General enquiries: [email protected]
Recruitment: [email protected]
Ownly Limited — serving real estate agents across New Zealand. Member of REINZ.