Painting Kapiti Pink

Article

The Sharalyn Fraser Rebrand Sharalyn walked in wanting safe black-and-white. I walked out with her signature dusky-pink word-mark and a three-to-one tall-skinny sign no one in Waikanae had ever seen. Launch day we planted six of those frames down Te Moana Road; locals literally stopped their cars to ask who she was. In year one she tripled GCI and quadrupled income—half a million of it I credit to that colour switch alone. Invisible branding earns invisible commissions.

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